Previous period and year-over-year (YoY) metrics have little meaning in this COVID-19 world. Instead, you can use forecasting tools to quickly quantify the effect that COVID-19 is having on your... read more →
BigQuery Machine Learning (BQML) can train and serve ML models using SQL to power marketing automation and help deliver personalized experiences. Article Series Overview In the "Use BQML to Activate... read more →
Universal Analytics (UA) ResourceNote: This blog series pertains to the Universal Analytics (UA) version of Google Analytics. For Google Analytics 4 (GA4), please click here to see: GA4 BigQuery Tips: Users... read more →
Read the full Gannett Case Study here and learn how one of the largest publishers of locally-based print and digital media in the United States, partnered with Adswerve to better... read more →
Universal Analytics (UA) ResourceNote: This blog series pertains to the Universal Analytics (UA) version of Google Analytics. For Google Analytics 4 (GA4), please click here to see: GA4 BigQuery Tips:... read more →
We work with clients across multiple verticals across the U.S., including tourism and hospitality. We recently partnered with Twiddy & Company, an Outer Banks vacation rental company, to help it... read more →
Google announced the BigQuery ML service at Google Cloud NEXT 2018 in San Francisco. They have published wonderful help articles and guides written to go along with the product release that you... read more →
It's time to move our analytics projects into the Google Cloud Platform. As a decision maker you'll need to have a clear plan on how to communicate the value your... read more →
Google Analytics launched the Cohort Analysis reports in early 2015. This was an important addition, for the first time we had an easy way to visualize the retention rates for... read more →
We are very excited to share our favorite updates from the Google Cloud Next '17 conference last week! If you did not tune in to the live keynotes you can scan through... read more →