Average Session Duration and Average Time on Page are two metrics within Google Analytics that are often used for understanding a user's level of engagement. An area that often confuses... read more →
Google recently launched its latest version of Google Analytics. Register here for a webinar, "What's New with Google Analytics 4," on Nov 11th at 11:00 a.m. MDT, where Adswerve Head... read more →
Adswerve recently co-hosted a webinar with our partners at Looker to demonstrate how Google Cloud's cloud-native enterprise business intelligence platform can help you amplify your marketing analytics. View the webinar... read more →
Google recently announced that Google Analytics (GA) is getting its most significant update ever with the release of Google Analytics 4 properties. In 2015, Apple released tvOS, and Adswerve was... read more →
Last week, Google announced that Google Analytics 4 properties are the future of Google Analytics. In this post, we will showcase the new updates, review previous announcements and provide recommendations... read more →
So your Google Analytics export to BigQuery is delayed... Why does this happen? According to Google’s documentation, one file representing your analytics data for the previous data will be loaded... read more →
When: Tuesday, October 20 @ 11:00am PT / 2:00pm ET Looker helps you explore, analyze and share real-time business analytics and insights easily across your organization. Your marketing analytics practice... read more →
If you missed part one of this two-part series, make sure to catch up before reading on. Did you follow Senior Analytics Manager Dani Brandtjen’s steps in part one of... read more →
At Adswerve, we work hard to solve problems for our clients. Really hard. We like to humanize data, support technology with personality and empower our clients to do their best... read more →
Without movies, sports, in-house dining or other attention-grabbing topics to turn to during the COVID-19 crisis, publishers have encountered dramatic shifts in traffic, reader behavior and revenue. Before the pandemic,... read more →