The New Google Analytics 4 is here!

GA4 offers marketers the flexibility and agility to gain more insights, better activate their data and make an even greater impact on their organizations’ business goals—all in a way that protects user privacy.

We’ve created some helpful resources to help you learn more about what’s possible with GA4, how and when to begin implementing it (now), what’s yet to come and more. Take a look.

Important Note: Google will sunset Google Analytics 360 in 2024, and your data along with it. Be sure to dual tag your site with GA4 today so you don’t skip a beat. Questions? We can help.

Master the Basics of GA4

Our updated guide is ready to help you make the transition to GA4. Learn about GA4’s most powerful capabilities, key integrations for getting the most out of your GA4 Data and expert tips to transform workflows and improve campaigns.

Read the Ebook

GA4: What’s New in 2022

Watch this on-demand webinar to get our expert advice and opinions on GA's new and improved conversion and event features.

Getting Started with BigQuery and New GA

Tune in to learn about GA's free integration with BigQuery and why its an essential foundation for your first-party data strategy.

Case Study: Making the Move to Google

Read how Adswerve helped Condé Nast switch from Adobe Analytics to the enterprise version of Google Analytics, significantly reducing both platform and operational costs.

Read the Case Study

Everything You Need to Know About the New GA4

Ready to explore GA4? Check out advice from our experts so you know exactly how to use the features and capabilities that matter most.

Build Your Skillset with the New GA Demo Properties

The New Google Analytics BigQuery Export: A Quick Overview

What’s New in Google Analytics – You Asked… We Answered!

New GA Measurement Protocol: Python and TypeScript Libraries

DataLayer Inspector+ Tool: Now Updated for New Google Analytics and GTM Server-Side Tagging

New Google Analytics Properties — The Future of Google Analytics

Apple tvOS Tracking with Google Analytics Properties

Getting Started With New GA Dual Tagging

GA4 Is the Future: Google Announces Plan to Sunset UA in 2023

Adswerve On-Demand Webinar: GA4 Implementation Workshop