Blog Post 
February 26, 2021 If you follow our blog closely, you’ll know that we’re all about the new Google Analytics 4 (GA4). We can’t help it—it’s exciting! This week our head of innovation, Charles Farina, hosted a GA4 webinar covering new features and updates we think you’ll love.
If you missed it, you’re in luck; we recorded the presentation and it’s now available on-demand. If you’re interested in learning more about GA4, or possibly implementing it, we recommend watching the webinar first. Charles provides background on the analytics platform and what it means for marketers, and he provides expert advice and opinions on new and improved GA4 conversion and event features, including:
- Automatic Measurement
- Create/Modify Events
- Audience Triggers
- Flexible Attribution
- Completely Rebuilt Conversion Tracking
While all the new capabilities are promising, we don’t recommend diving headfirst into GA4 right now. Charles shows how you can start slowly by implementing dual tagging and provides insight into when you might want to fully adopt GA4.
If you have any questions about GA4 or need help with dual tagging, please reach out and we’ll get in touch with you right away.