hybris Extension for Google Analytics and Google Tag Manager

We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley.

The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of minutes.

The hybris Extension Offers:

• Add and update tags on the hybris web platform through GTM without accessing the source code.
• Leverage GTM to include Adwords, Doubleclick, Comscore, and Linkedin.
• Support for custom HTML and image tags through GTM.
• Monitor real time user behavior through the Google Analytics integration in GTM.
• Detailed sales data via enhanced e-commerce.
  • Product impressions, detailed views, add/remove from cart events, transactions, checkout steps are all part of the tracking that comes with the extension
• Compatible with the standard GA e-commerce tracking
• Track native and custom digital metrics and dimensions.

Fore more details check out the hybris marketplace.