From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills.

That means you’ve got to get those campaigns dialed. It’s time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready?

Here are some helpful articles we’ve found that will help you stay on top of the ball.

It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to Google Analytics, and what it can do to help you boost ecommerce, fear not.  The important thing is, you’re learning. And now you can prepare for next year. Check out this article to get your head around the basics.

“…an ecommerce platform must be reliable and secure every day of the year. But on Cyber Monday performance, scalability, and analytics are essential to success. Making it easy for online shoppers to conduct their business will earn you repeat business and ensure a mutually rewarding relationship between you and your customers for many Cyber Mondays to come.”

Black Friday & Cyber Monday Are Coming: Are Your PPC Campaigns Ready?

“The all important dates for 2014 are November 28th and December 1t for Black Friday and Cyber Monday respectively. However Black Friday search terms start popping up nearly a month before the big days, so planning your changes early is vital to make sure you have all bases covered. Search queries can wildly change over sale periods, so using Google Trends in collaboration with previous data and sale specific keywords should help you cover those busy periods.”

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

“Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.”

“…According to IBM’s Cyber Monday report, there is a spike is online sales activity right before midnight EST. It’s probably a number of last-minute shoppers – so be ready!”

How about you? What best practices have you learned for campaigns during this shopping-frenzied time of year? Share your comments below.