Adswerve Launches New Publisher Hub

We’re excited to announce the launch of our new Publisher Hub! It’s full of free resources and tools that we developed in collaboration with Google to help publishing, news and entertainment businesses (and marketers in any industry)…

• Capture better first-party data 
• Optimize content performance
• Improve user experience 
• Increase subscriptions
• Grow digital advertising revenue

We’re proud to be a contributor to the Google News Initiative and a co-creator of Data Tools for News Organizations and News Tagging Guide. And now, we’ve curated our best resources on our new Publisher Hub, giving you easy access to:

• Playbooks to help you understand propensity to churn and maximize the value of your content.
• Videos that walk you through content marketing and funnel analysis as well as data science and machine learning projects.
• Resources like the Adswerve + Google News Initiative Launch News Tagging Guide, a Gannett case study, helpful articles and more.

Visit our Publisher Hub to find expert advice and insights that span the entire data lifecycle:

• Data Collection and reporting
• Data Integration + Google Cloud Platform
• Activation + intervention
• Audience creation and monetization 
• Content and behavioral targeting
• Real-time header bidding
• Newsletter and subscription optimization
  

If you have any questions, please feel free to contact us.